WOLVERINE!

My 48-Hour T-Shirt

The second 48-Hour T-shirt is now available. That’s the design, above: Two colors on a brown American Apparel 4.3-ounce fine cotton athletic fit T.
A summary of the research inspiring the design, below, is also available in PDF form, here.

A psychological study offers an interesting lesson in “false consensus.”
The research involved dividing into two groups; members of each were asked to read an essay about Rasputin, and then asked to evaluate their feelings about him. One group was given an essay that noted Rasputin’s correct birthday. The other was given the identical essay, but the date of his birthday was changed — to be the same day as that of the reader.

The latter (same birthday) group evaluated Rasputin notably more favorably than the control group did.
Mark R. Leary cites this research in The Curse of The Self, noting that if our opinions can be affected by such a “minor, egocentric matter,” it should be no surprise that “factors even more intimately related to our views of ourselves also influence our judgments of other people.”

So: Perhaps if you wear this T-shirt, you will make a good impression.
Design by Greg Eckler (www.theviciouscircus.com), MFA student in the graphic design department of Savannah College of Art and Design.

The T-shirt “I Show How You Feel” is available until 10 a.m. (Eastern) Wednesday, for $18 plus shipping. (We DO NOT guarantee delivery by Xmas. I think there’s a good chance you could get it by then, but we can’t promise. Please read the details related to delivery timing and other matters, here.) Order below

The aim of The 48-Hour T-shirt Project is to prod consumers to think more about our own behavior, about how we can be manipulated, and about how we manipulate ourselves. Yes, doing this by way of products may be seen as either ironic, clever, or hypocritical. That’s (part of) the point.

You can order the shirt here

Eddie Izzard + LEGO Star Wars = Win

48-Hour T-Shirt #1

The first 48-Hour T-Shirt is now available. That’s the design, above: Three colors (metalic silver ink, black, flourescent green) on a gray American Apparel 4.3-ounce fine cotton athletic fit T. A summary of the research inspiring the design, below, is also available in PDF form, here.

This phrase was quoted in a recent paper by scholars researching the subject of mimicry and its role in the day-to-day marketplace.

One study, for instance, found that a waitress received larger tips when she “mimicked” customers by repeating orders verbatim, than when she paraphrased their orders. According to the researchers, being subtly mimicked “creates feelings of rapport, affiliation, and closeness toward the mimicker.”

The research was summarized in the April 2008 issue of The Journal of Consumer Research, in an article titled “Of Chameleons and Consumption,” which noted that prior studies suggested “that mimicry serves as an important communication tool, communicating to the person being mimicked that ‘I show how you feel.’” This newer research specifically explored “the effect of mimicry on consumption,” and how it might be used in, for instance, sales techniques.

Design by Derek Black, MFA candidate in the graphic design department of Savannah College of Art and Design (www.redneckillustrator.com).

PLACE YOUR ORDER NOW! While you still have time!