48-Hour T-Shirt #1

The first 48-Hour T-Shirt is now available. That’s the design, above: Three colors (metalic silver ink, black, flourescent green) on a gray American Apparel 4.3-ounce fine cotton athletic fit T. A summary of the research inspiring the design, below, is also available in PDF form, here.

This phrase was quoted in a recent paper by scholars researching the subject of mimicry and its role in the day-to-day marketplace.

One study, for instance, found that a waitress received larger tips when she “mimicked” customers by repeating orders verbatim, than when she paraphrased their orders. According to the researchers, being subtly mimicked “creates feelings of rapport, affiliation, and closeness toward the mimicker.”

The research was summarized in the April 2008 issue of The Journal of Consumer Research, in an article titled “Of Chameleons and Consumption,” which noted that prior studies suggested “that mimicry serves as an important communication tool, communicating to the person being mimicked that ‘I show how you feel.’” This newer research specifically explored “the effect of mimicry on consumption,” and how it might be used in, for instance, sales techniques.

Design by Derek Black, MFA candidate in the graphic design department of Savannah College of Art and Design (www.redneckillustrator.com).

PLACE YOUR ORDER NOW! While you still have time!